What Is the Universal Needs Framework?

This framework is rooted in emotional intelligence and leadership research and begins with a simple premise: human behavior is driven by needs.

By understanding and meeting those needs, people work with clarity, teams navigate conflict more constructively, and organizations perform better.

 

Universal Needs Cards

This toolkit includes nine cards. Every card highlights a core human need and the related language that helps people identify it. The needs fall into three domains:

+ Well-being
+ Connection
+ Self-expression

 

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Experience Results

Needs are not soft concepts. They are the forces underneath performance, accountability, and resilience. When people understand what drives their own behavior and the behavior of others, results are concrete: clearer communication, grounded decisions, and constructive conflict.

  • Understanding the needs driving your reactions makes you steadier and more intentional. Instead of managing stress or emotion after the fact, you recognize its source and respond strategically.

    Real outcomes:

    • A leader stops micromanaging when they realize their core need is clarity and restructures communication to support it.

    • A high performer avoids burnout by recognizing a need for autonomy and renegotiates work responsibilities to protect their energy.

    • A team member leaves a potentially tense conversation feeling respected because feedback is anchored in needs, not personality.

    Start now by DOWNLOADING THE INDIVIDUAL TOOLS PDF

  • When people can name what they need, they stop guessing, posturing, and interpreting others’ behavior. Teams begin to move faster, communicate more clearly, and take accountability.

    Real outcomes:

    • A project team identifies that “resistance” is actually a need for clarity, and alignment improves within a single session.

    • A cross-functional group resolves communication breakdowns after recognizing competing needs for autonomy vs. structure.

    • A leadership team transforms conflict into shared agreements that accelerate decision-making and restore momentum.

    DOWNLOAD THE TEAM TOOLS PDF
    Includes three exercises for different stages of a team’s development.

  • Needs drive behavior and performance. When organizations understand and meet them, they reduce turnover, increase engagement, and create conditions where high performance becomes normal—not exceptional.

    Real outcomes:

    • A public service team reduces burnout after discovering that staff need more recognition and innovation.

    • A scaling company increases retention when managers learn how to anchor feedback to reflect their own needs as well as the growth needs of the employee.

    • A board successfully navigates transition by restructuring process around shared needs for trust and clarity.

 

Explore what’s next

Whether you want guidance on using this framework or support for your team more broadly, we’re here to help you find your next step with clarity.

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